Personal
For individual artists ready to own their online presence.
- Self-hosted site — you own the code & database
- Editions (Original / Limited / Open), inventory, artist bios
- Shopping cart & checkout — Square, PayPal, or Stripe
- Certificate of authenticity (blockchain-timestamped)
- Base themes & visual styles
- Blog & events
- 1 year of platform updates
Professional
For growing galleries, studios, and creative businesses.
- Everything in Personal
- Multi-artist / co-op mode
- Print-on-demand (Prodigi) + live shipping labels
- Digital downloads with forensic watermarking
- ZIP-level sales tax + pay-what-you-want
- Facebook & Instagram publishing
- All 210+ themes & 191 visual styles
- Page editor + order management & refunds
Enterprise
For larger galleries, studios, and institutions.
- Everything in Professional
- SSR / SEO — found by Google & AI engines
- Vendor marketplace + community network
- White-label branding
- Priority direct support
- All future updates included
Shopify charges $29/mo for a blank template — then $75–150/mo in apps to make it work for a gallery. Web250's managed hosting includes everything. And we take 0% of your sales.
A custom-built application comparable to Gallery250 would cost $24,000–$87,000 from an agency — before ongoing maintenance. Gallery250 starts at $499 and you own everything permanently.
What happens when you don't own your platform
These aren't hypotheticals. These are things that have already happened to real businesses.
- Professional plans start at $409/month — $4,908+ per year for software you will never own.
- Cloud-locked. Your data lives on their servers. No codebase access. No database export on your terms.
- Stop paying and everything disappears — your gallery, your inventory, your customer records.
- They can raise prices at any time. You have no leverage because you can't leave without losing everything.
- Shopify raised prices 33% overnight in 2023. Millions of stores had no choice.
- No gallery-specific tools. Edition types, artist management, portfolio separation — you'd need 3–5 paid apps at $10–50/month each.
- Shopify charges an extra 2% per transaction if you don't use their payment processor.
- Generic e-commerce designed for selling shoes, not showcasing art. Your gallery deserves better.
- Etsy takes 6.5% of every sale plus $0.20 per listing. On $5,000/month that's $325/month — gone.
- Amazon Handmade takes 15% of every sale. That's $750/month on the same volume.
- You cannot build a brand. The customer relationship belongs to the marketplace, not you.
- Algorithm changes can eliminate your visibility overnight with no recourse.
Enterprise Security, Small Business Price
Gallery250 scored 97/100 against the OWASP Top 10:2025 — the global standard banks and governments use to measure security. This is not typical for small business software.
Also assessed against OWASP ASVS Level 2, NIST SP 800-53, CWE/SANS Top 25, and PCI-DSS applicable controls. Self-assessed — we're transparent about that too.
I built Gallery250 because I watched creative friends get nickel-and-dimed by platforms that don't understand how art works. Monthly fees that never end. Transaction cuts on every sale. Generic storefronts designed for selling shoes, not showcasing originals. You deserve software that works for you, not against you. That's not marketing — that's why this exists.
— William Gonzalez, Founder & CEO, Web250 Solutions LLC